Last updated: 17 June 2026
This Privacy Policy describes how Pheuw® ("we", "us", or "our") collects, uses, and shares information about you when you visit, interact with, or purchase from www.pheuw.com (the "Site"). By using the Site, you agree to this Policy.
1. Information We Collect
1.1 Information you provide to us:
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Contact details: name, billing and shipping address, phone number, email
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Order information: products purchased, payment confirmation (we do not store full credit card numbers — payments are processed by Shopify Payments / Shop Pay)
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Account information: if you create an account, your saved addresses, order history, and preferences
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Communications: any messages you send to contact@pheuw.com or via WhatsApp
1.2 Information we collect automatically:
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Device and browsing data: IP address, browser type, operating system, device identifiers, pages visited, referring URLs, time on site, and click activity
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Cookies and similar technologies: we use first-party and third-party cookies, pixels, web beacons, and local storage to remember your preferences, keep you logged in, deliver advertising, and measure site performance
2. Cookies, Tracking Pixels & Third-Party Services
We use the following third-party services that may set cookies, web beacons, or tracking pixels on your device:
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Shopify — e-commerce platform, checkout, fraud prevention, abandoned cart recovery
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Google Analytics (GA4) — site usage analytics, audience demographics, and traffic source reporting
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Google Ads & Performance Max — conversion tracking, ad attribution, and remarketing across Google Search, YouTube, Display, Gmail, and the Google Merchant Center product feed
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Google Tag Manager — script delivery and event tracking
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Meta Pixel (Facebook / Instagram) — if and when enabled, used for conversion tracking and ad remarketing on Meta platforms
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Klaviyo / email service provider — newsletter delivery, abandoned cart and post-purchase emails, behavior-based segmentation
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Proviews — product reviews and ratings
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Track123 — order tracking notifications
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Instafeed — embedded Instagram content
These services may collect information such as your IP address, browser identifiers, pages viewed, and conversion events. The data is used to measure ad performance, build audiences, and improve the Site experience. We do not sell your personal information.
You can opt out of personalized advertising at any time:
3. How We Use Your Information
- To process and fulfill orders, manage returns, and provide customer support
- To prevent fraud, screen risky orders, and comply with legal obligations
- To send transactional emails (order confirmations, shipping updates, refunds)
- To send marketing communications (only if you have opted in), including new drops, restock alerts, and exclusive offers
- To measure the performance of our advertising on Google Ads, Performance Max, and any other paid channels we may use
- To build lookalike and remarketing audiences for advertising purposes
- To improve the design, functionality, and content of the Site
- To comply with applicable laws and respond to lawful requests from authorities
4. Sharing Your Information
We share information only with:
- Service providers who help us run the business (Shopify, payment processors, shipping carriers, email service providers, ad networks listed above)
- Law enforcement or regulators when required by valid legal process
- A buyer or successor entity in the event of a sale, merger, or restructuring of Pheuw®
We do not sell or rent your personal information to third parties.
5. Your Rights
Depending on where you live, you may have the following rights regarding your data:
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Right to access the personal information we hold about you
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Right to correction of inaccurate or incomplete data
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Right to deletion of your personal information ("right to be forgotten")
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Right to opt out of marketing communications at any time (unsubscribe link in every email)
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Right to opt out of the sale or sharing of your personal information (we do not sell, but you can request we limit sharing for advertising)
- Right to data portability
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Right to lodge a complaint with your local data protection authority
California residents (CCPA / CPRA): You have additional rights under California law. To exercise any right, email us at contact@pheuw.com with the subject line "Privacy Request".
6. Data Retention
We retain order and customer data for as long as needed to fulfill the purposes described in this Policy, including legal, accounting, and tax obligations (typically 7 years for transactional records). Marketing data is retained until you unsubscribe or request deletion. Cookie data lifespan varies — see your browser settings for details.
7. Children's Privacy
The Site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have, please contact us and we will delete it.
8. International Transfers
Pheuw® is operated from Hong Kong with US-based fulfillment. By using the Site, you understand that your information may be transferred to and processed in countries outside your country of residence, which may have different data protection laws.
9. Security
We take reasonable technical and organizational measures to protect your information (encryption in transit via SSL, PCI-compliant payment processing). However, no system is 100% secure. If you become aware of a security incident, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top. Material changes will be communicated via email or a notice on the Site.
11. Contact Us
For any privacy-related questions, requests, or concerns, contact us at:
Email: contact@pheuw.com
WhatsApp: +1 302 578 4673
Phone: +1 302 578 4673
Pheuw® is a trade name. This Privacy Policy is governed by the laws applicable to our place of business in Hong Kong and, where applicable, the consumer protection laws of the United States and the state where you reside.
