About us

Pheuw was created by a group of clean boys living in Bali, running the beaches, training daily, and building a lifestyle around movement and good energy. We didn’t start as a brand. We started as a small community that loved pushing limits, improving ourselves, and enjoying the simple moments of life.

Our days are built around running, sweating, learning, and having fun. Early morning miles. Sunset sessions. Building the brand together in between workouts. Everything comes from real passion and real discipline.

Pheuw represents progress and feeling alive. It’s for people who want to move better, live cleaner, and grow every single day. Whether you run, train, explore, or just want to level up your lifestyle, you’re already one of us.

Pheuw Made in Bali Made for movement Made for you.